- The multilingual website is part of a regionalized marketing strategy that is seeing strong international demand and acceptance
- The website highlights the company’s new brand identity and focuses on its superior value proposition, improved performance, comfort and customer support
- www.nextantaerospace.com is available in English and Portuguese and will be released in additional languages in the coming days
SÃO PAULO, BRAZIL, August 15, 2013 – Nextant Aerospace (“Nextant”), maker of the Nextant 400XTi, the world’s only remanufactured business jet, announced this week at the 10th Annual Latin American Business Aviation Convention and Exhibition (LABACE) the launch of a new multilingual website that highlights the company’s new brand identity.
The website is part of a regionalized sales and marketing strategy that is delivering results beyond expectations. Eighteen months into production, 400XT/XTi fleet hours are rapidly multiplying as operators on four continents prove the reliability, passenger-appeal and superior performance of their new purchases. In 2013, the company announced new dealerships and multi-aircraft orders in China, India and Russia. In addition, Time Air became Nextant’s first European fleet operator.
“International demand has far outpaced our expectations,” said Nextant President Sean McGeough. “Over 60% of our retail sales come from outside the US so we adapt our sales and marketing approach to meet regional needs. With the launch of our multi-lingual website, we are able to more effectively showcase the best value light aircraft on the market to a global audience.”
The website is underpinned by Nextant mission statement “Reimagined. Rebuilt. Reborn.” It features enhanced design and usability, making it easier for visitors to explore the company’s unrivalled value proposition. It includes new range maps demonstrating how the 400XTi puts whole new territories within reach. Comprehensive comparison tables help potential customers understand price, performance and comfort differences vs. competitive aircraft. The website describes the aircraft’s complete factory warranty, backed by Nextant’s global network of service centers and parts inventory, providing effective 24-hour customer support around the globe.
Nextant unveiled its new website in English and Portuguese during this year’s LABACE, emphasizing the company’s commitment to the Latin American market. Additional languages adaptations including Spanish, Chinese, Hindi and Russian will be released in the coming days. The website is optimized for seamless access across a range of devices and is well integrated with social media networks.
About Nextant Aerospace
Nextant Aerospace is recognized as the first company in the world to introduce aircraft remanufacturing to the business jet market. The Nextant 400XTi is a completely-rebuilt Beechjet 400A/XP with Williams FJ44-3AP engines and the Rockwell Collins Pro Line 21™ integrated avionics suite. The new aircraft also has major aerodynamic enhancements and an improved engine mounting configuration with redesigned nacelles and pylons. The 400XTi is delivered with a two-year full-aircraft warranty and after-sales support provided by a global network of owned and authorized service centers. Founded in 2007, Nextant is based in Cleveland, Ohio. Nextant is a Directional Aviation Capital company. For more information, please visit, like us on Facebook, follow us on Twitter @nextantaero or join us on LinkedIn.
About Directional Aviation Capital
Directional Aviation Capital is a private investment firm whose single focus is private business aviation. Combining strategic aviation ownership, unmatched experience and revolutionary vision, Directional continues to innovate and evolve private aviation. Directional’s unique industry experience enables them quickly to understand business aviation companies and provide the financing and operational strategy needed to take advantage of market opportunities. For more information, visit www.directionalaviation.com.
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